The real estate industry is booming, and the demand for skilled Realtors has never been higher. To stand out in this competitive field, it’s essential to have a solid foundation in strategy, negotiation, and client relationships. In this article, I’ll share 20 things you must do to become a successful realtor. Let’s get right into it!
1. Master the Art of Negotiation
First things first, learn how to talk. Being a great Realtor means negotiating in your client’s best interest. It’s not about being pushy, it’s about knowing when to push, when to pause, and how to get the best deal possible.
Read books, take courses, watch YouTube videos, listen to podcasts, whatever helps you sharpen that skill, enable you to speak confidently, handle objections, and most importantly, listen.
Your clients should walk away feeling like they won the lottery and be willing to refer their friends too!.
2. Make it Official, Register Your Business
No more operating in the shadows, friend. Yes, you need to register with the Corporate Affairs Commission (CAC) and get licensed as a realtor or broker. It makes you legit and trustworthy.
No one wants to hand over millions to a “ghost agent” creeping around like a property ninja. Give your brand a solid foundation.
3. Network Like a Pro
Let’s be real, connections are everything. Ever heard “your network is your net worth”? Attend real estate events, workshops, seminars, even those listed on Eventbrite or other apps via the Apple or Play Store.
However, whether you meet a fellow agent, a client, or a developer, every conversation could be the beginning of your next big opportunity. You never know who your next big client or collaborator will be.
4. Show Up at General Events Too
Not every event needs to be real estate-specific. Go to conferences, seminars, community meetups, and brunches, wherever people gather, literally. You’re not just looking for clients; you’re looking to offer value and build genuine relationships.
5. Educate Yourself to be Able to Educate Your Audience
The more you educate yourself, the better you can educate your clients. You can’t teach what you don’t know. Stay updated with industry trends, take courses, read news, real estate books, sales books, mindset books, basically stay sharp.
When you’re knowledgeable, you become confident, and you naturally become a go-to expert for your clients and your audience generally, because people want to work with someone who knows their stuff.
6. Have a Strong Online Presence and a Marketing Strategy That Slaps
From content creation to social media, email campaigns, and juicy ads that make people stop scrolling, your marketing should scream “professional and reliable.” It should be giving ‘I know what I’m doing’.
Think branding, consistency, storytelling, and all of that good stuff. Because let’s be real, a strong online presence is how you start creating awareness and get clients that will end up sliding into your DMs.
Therefore, pick your brand colors, create a clean logo, and be consistent. Your brand should be recognizable and attractive at a glance.
Now here’s the tea: mastering these skills isn’t just a nice-to-have, it’s essential if you want to thrive in this game. That’s why programs like the Wealthy Realtors Academy exist: to equip you with strategies that work.
So click the link to be a part of the next cohort. We’re talking strategies that slap harder than a Black Friday sale! Except you prefer to be out here posting random flyers with zero engagement. Choose wisely.
7. Use Real Estate Platforms Like a Pro
Leverage platforms like Reapse.co, PropertyPro, Jiji, and others to list your properties to widen your reach. Don’t be the agent hiding good listings in their gallery. Put it out there and show up consistently!
8. Invest in Professional Photography (Yes, It Matters)
You want to make sure you look the part. Uniform, high-quality photos of yourself build trust and help avoid confusion (or being mistaken for a scammer). Your face is part of your brand, let it shine!
9. Prioritize Your Client’s Needs
This is not just about making a sale and earning commission. It’s about solving problems, understanding pain points, and delivering value. If you’re only here for the money, you’ll burn out fast.
Therefore, listen, advise, support. When clients feel seen and cared for, they’ll return, and the money follows naturally.
10. Find Your Sweet Spot (Your Niche)
You can’t sell everything to everyone, no matter how hard you try. Find what lights you up and go all in. It could be luxury homes, land deals/land banking, shortlet rentals, etc. Focus on being the go-to expert in that space.
11. Partner with the Right Developers
Don’t just work with anyone who can spell “developer.” Vet your partners. Make sure they’re credible, authentic, and deliver on promises. Your reputation depends on it.
12. Embrace the “No”
Not everyone will say yes, and that’s okay. The “no”s build resilience and prepare you for bigger, better “yes”-es. It’s all part of the game.
13. Read, Read, and Read Some More
Read real estate, sales, and mindset books to fill your mind. The more you read, the more confident and capable you become.
14. Look the Part, Always
People judge with their eyes first. From your headshots to your in-person presence, dress, speak, and carry yourself like a pro. This, in turn, builds instant respect and trust. For women, aim for smart, responsible dressing that conveys professionalism. Style matters, but so does perception..
15. Master the 4 E’s of Content Creation
Want to grow your online presence? Therefore, keep your content well-balanced. Remember, the aim is to Educate, Entertain, Engage, and Empower your audience. Watch them fall in love with your brand and grow with you.
16. Get a Mentor
Why struggle alone when someone else has the blueprint? A mentor can shorten your learning curve, help you avoid common mistakes, hold you accountable, and help you navigate tough decisions. Find someone who inspires you and soak in all the wisdom.
17. Learn How to Run Ads
Organic reach is cool, but ads take you further, faster. Learn how to target the right people, track performance, and tweak for better results.
18. Optimize Your WhatsApp Business
The WhatsApp Business app has lots of powerful features that can streamline your client interactions. Set up an optimized business profile, use auto-responses, and add your catalog and labels.
Also, add a Physical Address to your bio. Even if you work remotely or share an office workspace, an office address on your page makes you more legit. Trust is everything in this game.
19. Believe in What You’re Selling
You’re not just selling land or houses, you’re selling dreams, security, and opportunities. Own that. When you believe in your value, so will others.
20. Ask, Don’t Assume
Get curious. Ask your clients questions that dig deeper, so you can uncover your client’s true needs and offer real solutions instead of guesswork.
In conclusion, becoming a successful Realtor isn’t about luck; it’s about intentional growth, smart work, and staying true to your values. If you’re willing to put in the work and stay consistent, the rewards will come. So go out there, apply these gems, and build the real estate empire you dream of.
You’ve got this!
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