AI Prompts for Realtors: The Ultimate Offer Stack That Sells Itself
AI Prompts for Realtors: The real estate market is evolving, and it’s evolving fast. In a world where attention spans are shrinking and buyers do more research online than ever, realtors need to be smarter, faster, and more creative in how they sell and market properties.
That’s where AI tools like ChatGPT come in.
But here’s the truth: AI is only as good as the prompts you give it. If you ask vague questions, you’ll get vague answers. That’s why I’ve curated this detailed guide series, packed with real-world AI Prompt for Realtors examples tailored specifically for Nigerian realtors (and beyond) to help you master sales and marketing with the power of AI.
DM Follow-Up Prompt (After Initial Inquiry)
DM Follow-Up for Prospects Who Showed Interest but Ghosted
Prompt:
Act like a professional real estate consultant in Nigeria. A prospect DMed you on Instagram last week asking about your affordable land offer, that you’ve been marketing in [state the location of the product] but they never replied after you shared the details.
Write a friendly, non-intrusive DM follow-up message that:
- Feels warm and human
- Doesn’t sound desperate or pushy
- Reignites interest subtly
- Mentions limited slots left or urgency (if necessary)
- Ends with a gentle question to spark a reply
Use a conversational, respectful tone. Format it like a casual WhatsApp or Instagram message.
2. Product Description Prompt (Listing With Story & SEO)
Land Product Description That Educates, Sells, and Ranks on Google
Prompt:
Act as a skilled real estate content writer in Nigeria. Write a compelling product description for a new estate called [insert your estate name] located in [insert location]. The land is dry, comes with Registered Survey + Deed of Assignment [or whatever legal title or documents the land has], and has flexible payment (up to 12 months). It’s ideal for low-income earners or side-income seekers.
Your goal is to:
- Educate the reader on the location, document titles, and payment flexibility
- Speak to emotional desires (safety, legacy, peace of mind)
- Include SEO keywords like: “affordable land in Ogun,” “buy land with installment payment,” and “genuine land for sale in Ogun”
- Write in storytelling format, but include bullet points summarizing key details
Tone: Trustworthy, warm, confident. Length: 150–250 words.
3. Sales Call Follow-Up Prompt (Via WhatsApp)
Sales Call Follow-Up Script That Converts Doubters
Prompt:
You’re a real estate consultant in Abuja who just had a phone call with a client (feel free to put their names), who’s skeptical about buying land off-plan due to bad experiences. You gave him detailed info during the call, but he said he needs time to think.
Now, draft a WhatsApp follow-up message that:
- Shows appreciation for the call
- Reinforces a few key points from your conversation (e.g., ROI, Long term value, title, payment plan, trusted developers)
- Handles his objection around past disappointment
- Gently offers next steps like a free site visit or document review
Tone: Courteous, professional, value-driven. Not forceful. Format as a clean WhatsApp chat (short paragraphs).
4. Offer Stack Explanation Prompt (DM/Caption/Email)
Explain Your Offer Stack So Buyers Feel Like They’re Getting a Steal
Prompt:
Act like a confident real estate brand marketer in Nigeria. Create a message that clearly explains the value stack of your current offer:
You’re selling land for ₦2M per plot in Ibeju-Lekki, and your offer includes:
- Registered Survey
- Deed of Assignment
- Free site inspection
- Flexible 6–12 months payment plan
- A free copy of your EBook
Write a message or caption that:
- Lists each benefit clearly
- Uses persuasive language that makes it feel like a no-brainer
- Creates urgency (“limited to first 10 clients this June”)
- Can be used as an Instagram caption, WhatsApp BC, or email
Tone: Confident, benefit-driven, but real (not hype-y).
5. Prompt to Stop Losing People in DMs (Lead Qualifier + Filter)
DM Prompt That Filters Time-Wasters & Converts Real Prospects
Prompt:
You are a realtor and your DMs are full of unqualified or unserious inquiries. Create a smart reply prompt you can save and reuse to:
- Professionally qualify leads
- Filter time-wasters without sounding rude
- Move serious buyers to the next step (e.g., WhatsApp, Google Form, Calendly)
- Still leave room for people to come back when ready
Use a calm, polite tone with boundaries. Structure it with:
- A thank you or welcome
- A short qualifying question (e.g., “Are you looking to buy within 1–3 months?”)
- A call to action or link
- An encouraging closer (e.g., “Even if you’re not ready now, I’m happy to stay in touch.”)
Conclusion
The real estate game is changing fast, but smart realtors will keep winning by using the right AI Prompt for Realtors to write better messages, follow up with confidence, and close more deals without wasting time. Use these simple, practical prompts as your starting point , tweak them to fit your listings and your unique style.
And remember, this is just the beginning: this guide is Part 1 of our AI Prompt for Realtors series designed to help you master AI for real estate sales and marketing in Nigeria and beyond.
So, save this guide, share it with a realtor friend, and watch out for the next part packed with even more prompts, from ad scripts to inspection follow-ups and testimonial requests. Start testing these today and if you’d like a custom version for your brand, leave a comment — let’s sell smarter together!
